I see what no one looks at.

My path

Two careers, one movement

The first call

At twelve I learned for the first time what it means to be called. It was Joseph Haydn’s „The Creation” — the passage where sound becomes light. Goosebumps, every cell in motion, and the certainty that there is another dimension of world. That is where I wanted to go.

The call carried me through my studies — flute and dance on one side, economics and comparative literature on the other. I did not understand then why I needed both. Today I do.

Success on the outside

At thirty I became artistic and managing director. For twelve years I led the Haydn Foundation of Bolzano and Trento: more than 200 opera, symphonic and dance performances a year, over 80,000 visitors, 65 permanent staff and more than 850 fixed-term contracts annually, a budget of 7.5 million. In those years we doubled productivity, doubled the budget, built a new concert hall and created a transnational orchestra. In 2014 I carried through the merger of the region’s orchestra, opera and dance companies — until then considered politically impossible.

Then the Fondazione INDA in Syracuse: 45 performances in the ancient Greek theatre, more than 170,000 spectators a year, responsibility for 450 people.

In those years I learned what carries an organisation and what breaks it. How to bring along people who do not want to move. How to hold the conflicts that belong to every change. And how to strengthen yourself when your own confidence is shaken.

Everything outside, emptiness inside

The second call came on a Saturday afternoon. I was sitting in a beautiful flat, I had an afternoon free, and everything had been achieved: the work, the relationship, the home. And inside me was an emptiness for which there was no reason.

That was where the second journey began. It went inward: letting go of what I had learned as a child in order to be safe — wanting to please, achieving in order to be loved. That took strength, and it came through meditation, through healing sound, through ceremony. I became a sound therapist and gong master, not as a profession, but because I wanted to understand how it works.

The insight that shifted everything: happiness is not a state someone produces on the outside. It is a frequency inside me — and exactly one person gets to make sure I live it.

The journey into the unknown

A shamanic ceremony opened the way into the other dimension: contact with those who have died, journeys into former lives, levels our logic has no language for. Long before any of this became visible to others, this knowledge was my quiet companion — the most reliable compass I had.

The name came years later, during a meditation retreat: Devinaya. The path of the goddess. The way of divine information.

What connects both paths

I do the same thing today that I did then — only on another level. I recognise a structure where others see only feeling, and build something out of it that people can walk into. With Haydn that was music. In the directorships it was institutions, mergers, a concert hall. Today it is courses, a book, a retreat — and companies, where I make the invisible workable.

That is why mediumistic perception is a craft for me, not a gift. Whoever builds structures believes in what can be learned.

Education

Where I learned it

• MAS Cultural Management, University of Music and Performing Arts Vienna, 2008–2010
• Mag. phil. Comparative Literature, University of Innsbruck, 2002–2007, with distinction
• Mag. rer. soc. oec. Business Economics, University of Innsbruck, 2001–2005
• Mag. rer. soc. oec. Political Economics, University of Innsbruck, 2001–2004
• NLP Practitioner, NLP Master, Coach, Hypno Coach, ComTrainer, Society of NLP, 2016–2018
• Sound therapist (Terramedus, 2020) and gong master (Gong Center Berlin, 2021)
• Junior Management Program, Zurich International Business School, 2014–2015
• Open System Professional Leadership Program, Bildungshaus Lichtenburg Nals, 2013–2014

Contributor to: Martin Sexl (ed.), Einführung in die Literaturtheorie, UTB 2004.

Awards

For my company and me

• European Heritage Awards / Europa Nostra 2026 — shortlist
• Global Excellence Award 2025 — Best Digital Classical Music Education Company
• Technology Innovators 2025 — Top 20 EdTech CEOs
• European Digital Education Accelerator 2024 — selected
• Enterprise Europe Network Award 2023 — 2nd prize
• Certificate of recognition, City of Merano, 17 April 2023

Awarded under my directorship

• Premio Le Maschere 2023 — best direction, Robert Carsen for Edipo Re
• Premio Gianluca Spina 2021 — Bolzano Danza, Swan edition
• Premio Speciale Danza&Danza 2020 — Bolzano Danza, Eden edition
• Premio Abbiati — Nicola Raab for Written on Skin
• Ernst von Siemens Music Foundation Prize — opera season 2016/17 OPER.A 20.21
• Premio Unicom 2016/17 and 2017/18, Premio Mediastars 2016/17